The future of Visual Merchandising is happening and it’s merging with the future of shopping.
New technological features such as interactive displays, digital screens and others are already available, and more are being developed every day!
But this doesn’t put shops that are not super high-tech out of the playing field, because
is still the core of every business.
Thus, every business needs to focus on the total shopping experience which refers to every aspect that a customer can see, feel, smell or interact with, in a store. From a nice window display & appropriate music to excellent service provided by the staff and store facilities.
Therefore even though Visual Merchandising is a key component to the shopping experience, and an important factor to influence sales, it is even more important to remember that CUSTOMER SERVICE still takes preference and can go a long way.